# Mouve vs Lose It! Canonical page: https://mouve.it/compare/mouve-vs-lose-it Checked: 5 Nov 2026. We make Mouve, so read this knowing that. ## The short answer Lose It! is a weight-loss calorie counter with barcode and photo logging, plus Lifetime purchase options. Mouve is the better pick if you want workouts and a social feed alongside, and no ads. ## Feature by feature | Feature | Mouve | Lose It! | | --- | --- | --- | | Photo food scan | Partly. Free accounts get 5 AI photo scans per rolling 24 hours; Mouve+ is unlimited. Search and barcode stay free after that. Results are estimates. (own product, reviewed 2026-11-05) | Paid plan. The App Store lists "Photo Meal Logging" under "PREMIUM PLAN FEATURES". (https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629 https://apps.apple.com/ee/app/lose-it-calorie-counter/id297368629 checked 2026-11-05) | | Barcode scan | Yes. (own product, reviewed 2026-11-05) | Paid plan. The App Store lists "Barcode Scanner" under "PREMIUM PLAN FEATURES". (https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629 https://apps.apple.com/ee/app/lose-it-calorie-counter/id297368629 checked 2026-11-05) | | Verified food database | Partly. Mixes a curated catalogue, open datasets and user contributions. Not every entry is individually verified. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | Vitamins and minerals | Partly. Stores a micronutrient snapshot per logged entry. We do not publish a nutrient count. (own product, reviewed 2026-11-05) | Paid plan. Vitamins and minerals are listed under Premium "Advanced Tracking". (https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629 checked 2026-11-05) | | Workout logging | Yes. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | Rest timer | Yes. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | Programs or routines | Yes. Manual, smart and AI-generated programs. AI generation is a Mouve+ feature. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | Apple Watch app | Not yet. A watch app exists in the repository (apps/watch-ios) but is not embedded in the shipped iPhone app. The iOS project has no watch target, so it is not counted as a feature. (own product, reviewed 2026-11-05) | Yes. The listing shows an Apple Watch version requiring watchOS 9.0. (https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629 checked 2026-11-05) | | Outdoor places and maps | Not yet. The World tab (outdoor gyms and places) is built but not public yet. It is not counted as a feature until it ships. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | Social feed and following | Yes. Feed, follows, communities and direct messages. (own product, reviewed 2026-11-05) | Partly. Friends and support groups are listed as a free feature; the listing does not mention a feed. (https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629 checked 2026-11-05) | | Ads in the free plan | None. No ad SDK is in the app dependencies (checked 2026-11-05). (own product, reviewed 2026-11-05) | Yes, ads. Google Play lists the app as containing ads. (https://play.google.com/store/apps/details?id=com.fitnow.loseit checked 2026-11-05) | | iPhone app | Yes. (own product, reviewed 2026-11-05) | Yes. (https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629 checked 2026-11-05) | | Android app | Yes. (own product, reviewed 2026-11-05) | Yes. (https://play.google.com/store/apps/details?id=com.fitnow.loseit checked 2026-11-05) | | Web app | Yes. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | Export your data | Yes. A ZIP with your data as JSON plus your own media (GDPR access and portability). It is not a CSV. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | EU data hosting | Partly. The app and database run on EU hosting (Hetzner, Helsinki). Some processors are outside the EEA, for example Google and OpenAI for AI scanning and Stripe for payments, under standard safeguards. The privacy policy lists them. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | | AI assistant or MCP connector | Yes. An MCP server at api.mouve.it/mcp lets an outside AI assistant read and write your own workouts and nutrition. (own product, reviewed 2026-11-05) | Not checked. (last tried 2026-11-05) | ## Where Lose It! is better - Offers Lifetime purchase options in the App Store, which Mouve does not. (source: https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629) - Apple Watch app: Yes Lose It!: The listing shows an Apple Watch version requiring watchOS 9.0. Mouve: not yet. A watch app exists in the repository (apps/watch-ios) but is not embedded in the shipped iPhone app. The iOS project has no watch target, so it is not counted as a feature. (source: https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629) ## Who should pick which Pick Lose It! if: - You want a weight-loss calorie counter with barcode and photo logging, and a one-time purchase option appeals to you. - You use an Apple Watch or iPad and want the app there too. Pick Mouve if: - You want food logging, workouts and a social feed in one app instead of three. - You want your data exportable and an AI assistant you can connect to your own account. ## Pricing ### Mouve - Mouve is free to use, with 5 AI photo scans per rolling 24 hours. Mouve+ prices are on mouve.it/pricing; Google Play and App Store prices are higher because the stores take a cut. A 7-day trial is offered when eligible. (source: https://mouve.it/pricing, checked 5 Nov 2026) ### Lose It! - App Store, US storefront: ten in-app purchases from US$9.99 to US$79.99, including Lifetime at US$49.99 and US$59.99, without marking which is current. Estonia storefront: €5.99 to €85.99. Check the current price in the app. (source: https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629 https://apps.apple.com/ee/app/lose-it-calorie-counter/id297368629, checked 5 Nov 2026) ## Switching from Lose It! Mouve has no importer for Lose It! files yet, so you start a fresh diary. You can keep logging in Lose It! for a week while you try Mouve; nothing in Mouve deletes your Lose It! account. Your Mouve data can be exported at any time as a ZIP with JSON (Settings). ## Corrections Something wrong? https://mouve.it/contact?topic=comparison&page=%2Fcompare%2Fmouve-vs-lose-it Lose It! is a trademark of its owner and is used here only to identify the product. Mouve is not affiliated with Lose It!.